The term BDC in an acronym for Business Development Center. To put it in simple terms, people who work in BDC departments set appointments.

Their function changes from dealer to dealer, with some handling incoming phone calls, setting appointments for service, or handling internet inquiries for sales departments.

BDC Departments are more common now than ever. Here at Upstream Digital, we use the term BDC to refer to answering internet inquiries for sales departments. As an increasing number of consumers are shopping online, internet lead activity is on the rise. This poses a problem for the traditional model of ‘handing out’ leads to the sales staff. Sales associates get tied up when dealing with ‘walk-in’ traffic, taking test drives, and delivering vehicles.  Having a dedicated team of employee’s working the phones and sending emails allows dealers to respond to leads faster and follow up with greater efficiency.

Creating a BDC comes with its own set of challenges. Implementing a consistent process and finding the right people takes time and resources. There is no “one size fits all” for a BDC Department. We build a custom process for each dealership that is tailored to their way of doing business. Contact us to learn how Upstream’s BDC Solution program can benefit your dealership.